Variations of these products, and it is useful content to have. And that's something that sometimes makes sense to link to your product pages or the rest of your site. So it's not something that I consider overly problematic. If it's done in a reasonable way, that you don't link each keyword to different pages on your site, but rather say that this product is important, this product is important here, it's something we offer, it's something someone else is offering, it's a link to the manufacturer directly. So that's useful information to have; it's not something I would delete. Advertising Continue reading below [/pullquote] If you feel like an internal linking pro, download Screaming Frog to use the 'Inlinks' tool to identify which pages get more attention. Step Eight: Create a sitemap. An XML (Extensible Markup Language) sitemap creates a readable format of your site for search engines. XML sitemaps are a list of your website URLs.
If you're an e-commerce site with many fax list pages, it's time to get familiar with XML sitemaps. Google says you can list up to 50,000 files in a single sitemap. So, unless you're Amazon or Microsoft, you might be able to get away with just one sitemap. However, when working on e-commerce sites, I like to break my sitemaps down into different sections. Here's what you can do: Products Only: It only contains individual products and should be updated when new products are added/removed. Don't forget to update the <Last Modified> tag! Categories Only: : these contain the basics like “contact us”, “about us”, etc. Editorial pages : these contain links to any editorial content (e.g. articles, informative sections). Blog: it contains links to your blog pages. Be sure to list all posts, tags, author pages, and archives.
Advertising Continue reading below Be sure to ping search engines after creating a sitemap. To do this, I submit my XML sitemaps to Google Search Console once they are complete. Step Nine: Optimize for mobile. With the launch of Google AMP pages and Google announcing mobile friendliness as a ranking signal, I think it's safe to say that if you're not okay with mobile optimization yet, you'll be left on the page. 50 from Google search. results. And, you've probably noticed a trend on your site with mobile driving more traffic to your site than other avenues. Yotpo collected data on 65 million e-commerce orders from over 120,000 e-commerce stores in 2015 and found that search accounted for 34%. It's pretty huge! If you are not yet mobile optimized, follow these steps: Design for mobile: This means creating call-to-action buttons above the fold