Generating leads is one of our priorities as marketers. Raster to Vector Conversion An average of 67% of us, according to Sage Frog Marketing Group, say it’s our number one priority! Nothing better than forms to turn an anonymous visitor into a lead. Contact, demo request, download…. These are key elements of a lead generation strategy. It also includes tactics that generate more traffic to the website to boost sales and improve the conversion rate. In today’s world, effective lead generation strategies are crucial for every business to grow .Raster to Vector Conversion Filling out a form, however, is a particularly delicate moment: the more information we ask of our visitors, the less interested they will be in providing it. To reduce these obstacles, we need to transform this moment with forms that are designed for them, easy to fill out and relevant. We have tested forms: here is our feedback and our 10 tips to create smart B2B forms and improve your lead generation.
What Is a Lead Generation Form? A form, mainly in B2B, is a block that can be installed on your website to collect information about your prospects. It is often accessed after clicking on a call-to-action. Their purpose? Convert visitors into leads and then qualify them little by little. Raster to Vector Conversion We can find several types of forms: Contact form: to propose to our contacts to make an appointment and to exchange. Demo request form: to offer a demonstration (as its name suggests) of our product or service. Event registration form: for a physical event or a webinar. Content access form: Raster to Vector Conversion where, in exchange for information, our prospects can download a white paper or access a webinar replay. A form is a valuable asset for collecting information about your prospects. By strategically placing forms, you can: Generate leads and transform unknown visitors into contacts.
Better understand our audience and who comes to our site. Identify problems and adjust our communication or marketing campaigns. 10 Tips to Create Forms That Actually Convert 1. Inspire Confidence A visitor comes to your landing page. He is still hesitating to fill in the form that stands between him and your offer, a lead magnet or premium content (like an ebook). If he is there, Raster to Vector Conversion it’s because he clicked on one of your call-to-action or on a link on social networks. In all cases, he has already taken the first step and shows an interest (still precarious) in what is behind the form. He is not far from providing the information that would make him a lead and not just a visitor. But he asks himself a question: “Can I really trust this company?” To encourage him to go further, you have to prove to him that you are trustworthy. How do you do this? By always proposing useful and relevant content: the visitor will be more inclined to complete a form on Raster to Vector Conversion a site whose content is always of high quality. By taking care of the landing page: the landing page to which the form is associated must state the benefits of the offer and include reassuring elements (testimonials or an “About” section to remind them of the company’s purpose).