Moreover, the extra contact moment is an opportunity for branding. This enhances the customer experience. Moreover, all that registration data also provides a wealth of information. That provides new insights. Ultimately, we will continue to grow as a result.” Also read: Will you become the superhero for the purpose of your company? Animals as rock in the surf That growth has been rather disappointing since the opening. The familiar Emmen Zoo moved and got a new name: 'Wildlands Adventure Zoo'. It also became a kind of combination of amusement park and animal park.
That caused quite a bit of confusion. Did that positioning play a role in the quail? And what has been done about it? Van Engolden: “In my view, the brand name is perfect. We want to be the most adventurous animal park and that's exactly what the name says. The biggest problem was the hybrid positioning. That does not work. People who want to job function email list go to an amusement park, go to the Feeling or Alibi. You shouldn't mix that with an animal park. That only leads to disappointment for everyone. So the helm has changed and since I took office we have been focusing on our 'core business': being a zoo. That has an effect. We have risen on the Hoover ladder from least popular to most popular animal park.”
User Experience in Wildlands Emmen Wildlands Adventure Zoo switched back from app to paper to improve the experience. Technology over the top Back to the trends for a moment. More and more technology is being applied on all sides. How do you see that… the director immediately interrupts: “Technology is of course a blessing, but sometimes it is undesirable. Take our zoo as an example. At the opening there, an app was launched to give people the route and information about the park, instead of the traditional map. Good for costs and against paper waste.