If you have a low conversion rate, you may want to revamp your landing page. Meanwhile, a high conversion rate could mean you need to ease that traffic into the rest of your pipeline. How do you know if you have a low or high conversion rate? The median conversion rate for a landing page ranges from 2.4% to 9.8%, depending on your industry.
You can grab your industry’s specific numbers from the Unbounce Conversion Benchmark Report. What to Do When Your New Traffic Isn’t Converting If you have a lower than average conversion rate or want to get more conversions from your traffic surge, you’ll need to optimize your landing page. With the source of your new visitors in mind, try these four tactics. Ease the journey from source to landing page Imagine you see a sign for “Taco Tuesday” outside of your favorite restaurant. You head in, ready to get your taco on. But, when you look at the menu, there buy email list are no tacos in sight. What gives? A similar whiplash happens when you run an ad that doesn’t align with your page’s content.
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If your ads mention a particular product, feature, or piece of information, make sure your landing page does, too. Otherwise, your visitors will be scratching their heads, wondering why they can’t find the information they came for. For example, if you reference a promotion in an ad that links to your landing page, your landing page should feature that promotion. In this scenario, consider creating an entire section dedicated to your deal, as GloriaFood does in their landing page below. Image courtesy of GloriaFood. Show off your value proposition When you have a bunch of new folks visiting your landing page,